Waitrose to launch ‘grow and sell’ initiative for school children

Waitrose is set to sell wonky carrots and knobbly potatoes grown in local schools under a new national scheme backed by gardener Alan Titchmarsh. The supermarket’s new ‘grow and sell’ initiative aims to encourage green fingers in 7- to 11-year-olds across the UK by helping them grow and sell their own produce. This is from the Guardian…

Every Waitrose branch in the UK will work with four local primary schools who will each receive a seed kit. The kit is designed to get school vegetable patches up and running, and includes seeds, equipment and step-by-step growing instructions. Later in the summer, the branches will invite the schools to sell their home-grown produce outside the store.

Schools will also be able to receive additional seed kits’ through the in-store Waitrose community matters scheme, where customers can support a local charity by dropping a green token into the relevant perspex box. It is hoped that the scheme, run in association with the Waitrose farm on the Leckford Estate, will reach over 100,000 children.

More at:  Waitrose to launch ‘grow and sell’ initiative for school children


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