The BBC is reporting a new annual survey tracking children’s media behaviour which suggests young people are spending more time online than watching television for the first time.
Staff at research agency Childwise described it as a “landmark change”.
The survey also showed the Netflix on-demand service was used more often than any conventional television channel.
There was also a surge in children’s ownership of tablet computers, up by 50% compared with last year.
The annual media monitoring report, based on a sample of more than 2,000 five to 16-year-olds, has been following children’s viewing behaviour since the mid-1990s.
This year’s findings from Childwise are being claimed as a tipping point with children switching from conventional television to spending time online.
The average time spent online is now three hours per day, compared with 2.1 hours watching television.
Among older teenagers in the survey there is an even more pronounced switch away from television, particularly at the time when it is broadcast.
Among 15 to 16-year-olds, less than a quarter would typically watch television as it is broadcast, rather than on a catch-up or on-demand service or through YouTube…
Among television services, Netflix emerged as the most popular choice – overtaking all the conventional channels…
It probably says a lot that these findings are likely to be completely unsurprising, at least to anyone with teenage children.
Should we be concerned at the sheer number of hours of screen time being reported here: averaging three hours online a day plus over two hours of TV on top?
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