Jack Edwards is a YouTuber with more than 145,000 subscribers. He’s part of “StudyTube”, a community of YouTubers who upload content focused on exams, revision and university. Edwards goes to Durham University, and over the last year transitioned from uploading A-Level content such as “10 Things I Did to get A*A*A* in my A-levels” to ones related to his time at university, like “reacting to my university exam results live on camera” to match his personal trajectory. iNews reports
He is one of many examples of how university has become yet another crucial life stage that doubles as a ripe source of content, as YouTubers who started on the platform as teens start to grow up. His university videos can amass twice the views of others about trends like Love Island or Eurovision.
The appeal with videos centred around education and improving academic performance is that these are particularly stressful times, pushing many students going through it to look for advice. Anxiety over performing well and getting into university or achieving good grades isn’t anything new, but with changes to the education system and increasingly competitive job market – the need to do well is a universal experience.
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