According to ITV, schools are warning parents an online suicide game may be making its way into children’s YouTube videos such as Peppa Pig.
The Momo character features a disfigured face with stretched features attached to a bird’s body.
The Momo Challenge is played over WhatsApp, with the Momo character asking would-be participants to contact “her” and carry out a series of challenges – the final one being suicide, according to the Parentzone website.
YouTube said it had not received any evidence of the challenge on its site.
But Haslingden Primary School in Rossendale, near Blackburn, has posted a warning to parents on its Facebook page.
Haslingden Primary School said: “We have become increasingly aware of highly inappropriate videos circulating online and are being viewed by children across the school.
“One of the videos starts innocently, like the start of a Peppa Pig episode for example, but quickly turn into an altered version with violence and offensive language.
“Examples we have noticed in school include asking the children to turn the gas on or to find and take tablets.”
National Online Safety tweeted: “Today we’ve heard from hundreds of concerned schools and parents about the horrifying #Momo challenge which has reportedly been appearing in children’s YouTube videos, causing panic and upset amongst young people.”
It followed with advice and guidance for parents including in setting parental controls, and reporting and blocking any offending material.
No links or videos that violate the online giant’s guidelines or promote the Momo challenge have been flagged with YouTube.
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