School uniform firm to sell only gender-neutral uniforms

One of the oldest and largest independent providers of school uniforms in the UK will no longer sell uniforms for boys or girls. Instead, they will market their uniforms as gender neutral, even removing packaging from clothes if its colour signifies a gender divide. The Guardian reports.

Stevensons, which has been selling uniforms since 1925 and serves more than 500 independent and state schools nationwide, including Eton college, St Paul’s girls school, Westminster Cathedral choir school, the Duke of York’s royal military school and the Royal Ballet school, said it was responding to concerns from schools.

Mark Stevenson, the managing director of the business started by his grandfather, who is also an executive on the Schoolwear Association, said it was an issue that the whole industry is working on. “We’re all very aware of this issue and trying to be better at it,” he said. “We’re even changing the colours of the packaging that clothes come in to a gender-neutral colour.”

Stevensons’ decision highlights the fact that other uniform retailers have yet to embrace the gender neutrality debate: John Lewis and M&S still market their lines for boys or girls.

Read more about the changes School uniform firm to sell only gender-neutral uniforms 

About time? Or over re-acting? Please tell us your thoughts in comments or via Twitter ~ Tamsin


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