Primary Times, the magazine distributed free to schools in order to inform families and children about current educational issues, has launched an online TV spin-off. This is from the Guardian…
Like the magazine, Primary Times TV will feature a range of material aimed at families with primary school age children, but through videos rather than print.
“It’s filled with handy tips ranging from dealing with head lice to where to take the children on that wet weekend,” says Steve Edwards, managing director of Primary Times.
“We’re not asking parents to register, download or part with cash. It’s simply a way of giving readers more free content – a product extension through video. But it is also a showcase for advertisers wishing to target parents”.
There are 58 Primary Times magazines, each one containing content specific to its relevant local community. Published seven times a year, they have a combined readership of more than 4m an issue.
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