Parents forced to ‘pay twice’ for expensive school uniforms because of academy rebranding

The Telegraph is reporting claims from council leaders that hundreds of thousands of parents are being forced to pay twice for school uniforms because of schools choosing to rebrand when they obtain academy process…

Mothers and fathers face spending up to £161 per pupil – rising to more than £200 in some cases – as schools seek to “rebrand” when they win academy status, it was claimed.

The Local Government Association warned that large numbers of new academies are asking parents to buy blazers, jumpers, ties and PE kit to cement a new identity.

This term alone, at least 275 schools will convert to academy status while more than 100 others are in the process of applying.

Many use the move to make a clean break from the past, including a new name, logo, motto and revamped uniform.

But the LGA said it left many parents having to pay “hundreds of pounds all at once, to replace clothes which there is nothing wrong with”.

It is now calling on schools to adopt a “common sense approach” to uniform policies, by keeping to a similar colour scheme or giving parents the chance to simply sew or iron new badges onto existing clothes.

The conclusions follow claims last year from David Laws, the Schools Minister, that the cost of clothing was often “unnecessarily high” at a time when household budgets were being squeezed.

Research shows that the average family with two children currently spends £450 on uniforms, coats and bags, with prices increasing by more than 40 per cent in a two-year period.

Guidance issued to schools says exclusive, single supplier contracts should be banned and compulsory items of uniform should be available relatively cheaply on the high street.

But the LGA claim that many schools with academy status are placing unnecessary demands on parents…

A recent report by the charity Family Action found parents were paying an average of £161 for boys and £156 for girls in secondary schools, while primary uniforms cost £113. But it found evidence of schools asking more when they make the transition to academy status.

The uniform list of one new academy in London totalled £216 and included a blazer, jumper, tie, bag, tracksuit top, jogging bottoms, polo shirt and a pair of shorts. Another London academy charged £225 even though its previous uniform cost £99…

More at: Parents forced to ‘pay twice’ for expensive school uniforms


Any examples of schools that have managed to convert to academy status without incurring significant new uniform costs? If so, how was it achieved? Or would you argue there are benefits in new uniforms for all? Please let us know in the comments or via Twitter…


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Categories: Academies.


  1. andylutwyche

    SchoolsImprove Welcome to the capitalist world of education as introduced by MPs. Branding and image now as important as education provided

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