Marketing graduate turns language tutor to become a huge YouTube hit teaching the world the quirks of English

The Daily Mail reports that a marketing graduate has become an internet sensation and earns £30,000-a-year by teaching the world the quirks of English on YouTube.

Lucy Earl, from Bedfordshire, turned down a number of job offers when she graduated from the University of Westminster and decided to continue with her YouTube channel.

English With Lucy now has more than 350,000 subscribers from all over world, who ask her questions about life in Britain, how to pronounce words and popular sayings and phrases. 

With more than 12 million views, Ms Earl has one of the fastest growing language tutorial channels.

Her videos include: Easily Speak Like a Native!, How to Swear In English and How To Annoy a British Girl In 3 Simple Steps.  

‘So I did a lesson on three things not to say to British girls: not to comment on them drinking alcohol, not to pressure them for not replying to messages straight away and not talking about people’s weight.’

Mrs Earl believes social media is having a huge impact on the way people learn.

Publishers Association figures show exports of English-language teaching ebooks have almost doubled since 2013 from £8million to £15m last year. Meanwhile physical teaching books dropped from £260m in 2013 to £229m in 2016. 

Exports of physical English-language teaching books are in decline. In 2013 exports were £260 million, dropping to £229 million last year.

Ms Earl told the BBC: ‘Anyone can access anything – we don’t need a teacher, we can educate ourselves,” she said.

‘Ninety-nine per cent of what you need to learn is already there somewhere for you, you just need to find it.’ 

Read more Marketing graduate turns language tutor to become a huge YouTube hit teaching the world the quirks of English 

Can pupils educate themselves through YouTube? Please tell us your thoughts in the comments or on Twitter ~ Tamsin

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