imoves join movement to get 2,500,000  young people active on National Fitness Day.

Following the launch of the Active Schools Programme, imoves will continue to set the standard for physical activity in the educational environment on National Fitness Day, adding its weight to activities that will get 2,500,000 young people moving on September 27th.  

imoves and ukactive will join forces for the #10TEN10 campaign, inspiring 10,000 primary schools to get physically active for ten minutes at 10.00am.  Participants are encouraged to visit, an innovative resource platform featuring materials developed from the imoves Active Schools content library.  

Lord Coe described our young people as the “least active generation ever” during the 2012 Olympic period.1 Last month, ukactive highlighted the importance of back to school exercise, finding that many children are affected by ‘inactive holidays’ and experience a decline in fitness levels over the summer months. 2 

The imoves Active Schools Programme is a resource library designed by teachers, for teachers, with a focus on facilitating physically active lessons.

Already present across a network of over 600 schools and engaging over 100,000 pupils in 2017 alone, imoves is already making progress in its mission to get every child active, every day. 

imoves founder and teacher, Imogen Pickles said: “We’re trying to do something huge. Not just on National Fitness Day but in changing the way that we get young people active throughout their lives. 

“The benefits of activity don’t just include physical fitter and healthier children, but it also improves academic performance, mental health and well-being, and behaviour.  We hope that Active Schools gives teachers the support that they need to deliver high quality, active lessons right across the curriculum as well as in PE. We believe that every school should be an active school!”  

 National Fitness Day is an initiative from ukactive designed to help the nation celebrate the fun and thrills of physical activity. Across the UK, more than 20,000 free events will take place in gyms, leisure centres, parks, high streets, schools, universities and workplaces as over one million people lace up their trainers and embrace being active for the day. 

Jack Shakespeare, Head of ukactive Kids, said: “imoves has gone from strength to strength since winning our Fit-tech accelerator ActiveLab earlier this year and we’re thrilled to have the team on board to get schools moving on National Fitness Day.

The #10TEN10 is a great opportunity to think of creative ways to get children moving and unlock the benefits of being active, with National Fitness Day serving as the catalyst for long-lasting activity initiatives in schools.” 

Supporting information:

  • Just one in ten pre-school children currently meet recommended physical activity levels 3 
  • Among 5 to 15-year-olds, 4 in 5 boys and 5 in 6 girls do not reach the recommended levels of physical activity 4
  • Only half of seven-year-olds are meeting recommended physical activity guidelines of 60 minutes per day 5
  • In 2016 only 19% of young people did at least 60 minutes of moderate intensity physical activity a day 6
  •  In the UK physical inactivity is a major health concern and costs the nation £20bn per year 7 
  • Physical inactivity is the fourth greatest cause of disease and disability in the UK; it is also responsible for one in six deaths 8
  • Being inactive shortens the lifespan by 3-5 years 9  


1. Childhood Obesity: A Plan For Action –
2. School summer holidays driving ‘Victorian-era’ health inequalities among children
3.  BHF Physical Activity Stats –
5. Generation Inactive – ukactive
6. Brooks et al (2015) HBSC England National Report 
7. Public Health England (2012)
8. Public Health England (2014) Everybody Active, Every Day: European Prospective Investigation into Cancer and Nutrition (EPIC) Study –
9. Wen CP, Wu XF. Stressing harms of physical inactivity to promote exercise. Lancet 2012, 380:192–193.  

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