The TES is reporting that the government has just launched a new TV advert in a drive to attract more people into teaching.
The new film featuring real “gifted and passionate” classroom teachers, forms part of the Department for Education’s latest teacher recruitment campaign: Your Future: Their Future.
It premieres on national TV from [Tuesday] and is scheduled to appear in a range of popular slots on ITV (Jonathan Ross), C4 (Gogglebox) and C5 (NCIS) over the next few weeks.
Education secretary Nicky Morgan said: “Great teachers are at the heart of our drive to extend opportunity to every single child. That is why we are focused on attracting more talented people into the profession, to inspire young people, open doors to their future and help prepare them for life in modern Britain.
“Our teacher recruitment campaign: Your Future: Their Future will play a key role in attracting a new generation of passionate and gifted teachers including even more top graduates who will help our children reach their full potential…”
See more on the campaign directly from the DfE at: National teacher recruitment drive gets underway
What do you think of this new recruitment commercial?
Do you like it? More importantly, do you think it will work?
Initial reaction on Twitter seems to be focussed on ‘up to £65k as a great teacher’ line (and it’s not especially positive).
Please let us know in the comments below or via Twitter…
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