Government launches new TV commercial to boost teacher recruitment

The TES is reporting that the government has just launched a new TV advert in a drive to attract more people into teaching.

The new film featuring real “gifted and passionate” classroom teachers, forms part of the Department for Education’s latest teacher recruitment campaign: Your Future: Their Future.

It premieres on national TV from [Tuesday] and is scheduled to appear in a range of popular slots on ITV (Jonathan Ross), C4 (Gogglebox) and C5 (NCIS) over the next few weeks. 

Education secretary Nicky Morgan said: “Great teachers are at the heart of our drive to extend opportunity to every single child. That is why we are focused on attracting more talented people into the profession, to inspire young people, open doors to their future and help prepare them for life in modern Britain.

“Our teacher recruitment campaign: Your Future: Their Future will play a key role in attracting a new generation of passionate and gifted teachers including even more top graduates who will help our children reach their full potential…”

More at: Will this new TV advert solve the teacher recruitment crisis?


See more on the campaign directly from the DfE at: National teacher recruitment drive gets underway


What do you think of this new recruitment commercial?

Do you like it? More importantly, do you think it will work?

Initial reaction on Twitter seems to be focussed on ‘up to £65k as a great teacher’ line (and it’s not especially positive). 

Please let us know in the comments below or via Twitter…


New TV teacher recruitment ad - like it or not?


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Categories: Teaching.


  1. andylutwyche

    SchoolsImprove The hashtag (#teachersmake) was hijacked by astounded teachers seeing £65k pa being advertised as few recognise that wage!

  2. andylutwyche

    SchoolsImprove Whole thing is misleading (not untrue) in that the money advertised is available to very few, if any with budget squeezes

  3. andylutwyche

    SchoolsImprove Teaching was (&generally still is) more a vocation than a path to riches; to make main focus of the ads money is misguided

  4. andylutwyche

    SchoolsImprove Can’t believe those in the ad are actual, full-time teachers; if they are I wonder if they knew the main message would be £?

  5. murphiegirl

    SchoolsImprove £65K pay mention is disingenuous & misleading. I’ve been teaching 23yrs, lead prac, SLE & AHT. My pay is nowhere near this!

  6. andylutwyche

    SchoolsImprove This advert cost £3m; add the rest and that’s a large budget that if used on retention would eradicate the teaching crisis

  7. Bedtonman

    SchoolsImprove alternatively they could solve the problems causing thousands of teachers to leave the profession each year

  8. andylutwyche

    SchoolsImprove People will always apply to be teachers; if retaining current staff was actually taken seriously by DfE there’d be no issue

  9. murphiegirl SchoolsImprove The message from the advert is that you’re not a great teacher if you don”t earn that much.  That’s very good for morale.

  10. SusanLofthouse

    SusanLof That should do it – pay trainee teachers more than fully qualified teachers #teacherrecruitmentcrisis

  11. Suits2overalls

    SchoolsImprove Y not proactively recruit retired, successful professionals from other careers who r accustomed 2 long hours w/little reward

  12. Dai_James1942

    andylutwyche SchoolsImprove apart from NEETs naive products of A stream signing up to teach E stream main feature of #GreatEducationHoax

  13. StevewalkerBALP

    andylutwyche brighton118 SchoolsImprove especially when the public’s perception will be that teachers are earning £68k! 2% earn £50k plus

  14. andylutwyche

    StevewalkerBALP brighton118 SchoolsImprove And they are almost all SLT who spend the majority of their working day outside the classroom

  15. berrydoneit

    SchoolsImprove will the minister start to ‘listen’ to those of us in the prof if this ad campaign does not work?

  16. StevewalkerBALP

    andylutwyche brighton118 SchoolsImprove true but we still need to retain excellent SLT and they are also leaving the profession in droves

  17. andylutwyche

    StevewalkerBALP brighton118 SchoolsImprove Absolutely – my last tweet was not a criticism of SLT I should add.

  18. dj_slipper

    SchoolsImprove I applied for teacher training. No school wanted me despite my undergraduate and postgraduate qualifications!

  19. Steps_2_Work

    SchoolsImprove I hope for our school children – the government is extremely busy trying to solve the teacher retention / recruitment crisis

  20. Steps_2_Work

    SchoolsImprove I hope for our teachers the government is looking to make education an attractive prospect to begin and continue a career

  21. acet2001

    SchoolsImprove But she couldn’t give a stuff about those already struggling to get by. My net pay is lower today than it was 5 years ago!

  22. Davis77Alex

    SchoolsImprove this smells of desperation yet again. You cannot fool the public into thinking Teaching Is a fantastic career. They’ll leave

  23. Nor_edu

    SchoolsImprove when I finally watched the advert it really wasn’t as cringeworthy as I’d been led to believe by Twitter today!

  24. 5N_Afzal

    Nor_edu SchoolsImprove Majority don’t enter teaching for £’s, so this wouldn’t change things. Also I hope those entering would be able …

  25. betwixtbeauty

    SchoolsImprove Ha! Good luck to them. Unless they change the bureaucracy, long hours and poor pay the passionate and gifted won’t stay long

  26. Tomski

    Invest the money in long term people development rather than in a short term recruitment campaign that will cause a spike in the number of teachers to subside and return to a shortage and a large supply teacher bill across the UK. Why aren’t more people being attracted into the profession? That is the question.

Let us know what you think...