The BBC is reporting that an essay-writing company has had its adverts banned after they were deemed misleading…
The Advertising Standards Authority ruled that UK Essays had failed to make it clear that the papers were not meant to be submitted as students’ own work.
The online ad also gave a “misleading impression” that the firm had received positive press coverage, the ASA said.
UK Essays said it would ensure its fair usage policy was more prominent within the website.
A website for ukessays.com featured text that stated “guaranteed grade, every time. We’re so confident you’ll love the work we produce, we guarantee the final grade of the work.
“Unlike others, if your work doesn’t meet our exacting standards, you can claim a full refund… loved by customers & the global press UK Essays have lots of press coverage from all over the world confirming that a 2:1 piece of work produced by us met this standard… We were the first company in the world to offer you guaranteed 2:1 and 1st class work”.
A complaint was brought by the Quality Assurance Agency for Higher Education (QAA), a universities watchdog, which argued that the ad was misleading because it did not make clear the risks associated with submitting bought essays.
Let us know your thoughts in the comments below or via Twitter. ~ Meena
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