The Press Association (via the Mail) is reporting calls from the Local Government Association (LGA) for local communities to be given more freedom to ban junk food advertising near schools.
Town Hall leaders needed more independence to tackle obesity in their neighbourhoods, the LGA said.
The LGA, which represents more than 370 councils, said that banning such advertising near schools, nurseries and children’s centres would reduce children’s exposure to unhealthy food and drinks marketing.
Under the current system, if councils want to impose such a ban they have to apply to the Secretary of State followed by a period of consultation before a decision is reached, the LGA said.
But it suggested that local authorities be given more freedom to control unhealthy food and drink advertising near schools.
The call comes ahead of the LGA’s conference on childhood obesity in London.
Richard Kemp, deputy chair of the LGA’s Community Wellbeing Board, said: “We urgently need to take action to tackle child obesity, and giving councils powers to control marketing of junk food, which is one of the major causes of this epidemic, will help us to tackle the issue…
“It is not right when we are trying to educate children around the importance of maintaining a healthy diet, that at the same time they are subjected to a bombardment of junk food advertising…”
Sensible request from the LGA?
Please let us know why/why not in the comments or via Twitter…
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