FE News reports that new research conducted by Populus on behalf of The 5% Club reveals that the majority of parents want more alternatives to university for their children, such as apprenticeships, with 80% stating there are not enough options, while 77% agree that apprenticeships are given a much lower profile in society than university education.
Launched ahead of National Apprenticeship Week, taking place this week from the 5th – 9th March, the research was done as part of The 5% Club’s campaign to raise awareness and encourage parents to find out more about apprenticeships, with the belief that they play a critical role in generating UK talent.
The study also found that 85% of parents think it’s important that school leavers develop practical job skills alongside their academic skills and only 20% of them feel like they have enough knowledge to advise on apprenticeships. Furthermore, over half (57%) want to learn more and 54% feel that schools do not provide enough information.
Additionally, the research also revealed that gender stereotypes are still at play. More than half (54%) of parents believe that apprenticeships generally lead to jobs in male-dominated industries, resulting in girls less likely to apply. However, less than a quarter of parents (22%) actually believe apprenticeships are more suited to boys than girls. This shows that more needs to be done to show young women the wide range of apprenticeships available and the broad range of sectors they can work in. Initiatives such as the Year of Engineering are very welcome in tackling this gender stereotyping.
Leo Quinn, Founder of The 5% Club and Group CEO, Balfour Beatty says:
“As employers, it is imperative that we make young people aware of the powerful opportunities open to them via apprenticeships: opportunities that provide immediate entry into the world of work, a solid foundation for a successful career and the first step towards lifelong learning.”
Please tell us your thoughts in comments or via Twitter ~ Tamsin
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